Essentials of Entrepreneurship

Essentials of Entrepreneurship, a new, graphically illustrated textbook, guides students through the steps it takes to initiate, manage, and sustain a business idea. Essentials of Entrepreneurship begins by helping students recognize entrepreneurial traits and progresses to complex ideas of how innovation kickstarts entrepreneurial ventures. Along the way, students will immerse themselves in topics of financial accounting, business ethics, marketing, and product planning.