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Social Media Marketing
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Tweets, likes, emojis: these words did not exist even a decade or two ago and yet they are now part of everyday vernacular and will soon be replaced by the next best technology trend. Social Media Marketing prepares students for this evolving world of technology by providing foundational skills in digital marketing, social network platforms, and analytics.
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Unit 1 Foundations of Social Media
Chapter 1 Introduction to Marketing
Chapter 1 Create and Design.pdf
Chapter 1 Define Key Terms.pdf
Chapter 1 Listen and Speak.pdf
Chapter 1 Read and Write.pdf
Chapter 1 Test Your Knowledge.pdf
Chapter 2 Marketing Mix
Chapter 2 Create and Design.pdf
Chapter 2 Define Key Terms.pdf
Chapter 2 Listen and Speak.pdf
Chapter 2 Read and Write.pdf
Chapter 2 Test Your Knowledge.pdf
Chapter 3 Evolution of Social Media
Chapter 3 Create and Design.pdf
Chapter 3 Define Key Terms.pdf
Chapter 3 Listen and Speak.pdf
Chapter 3 Read and Write.pdf
Chapter 3 Test Your Knowledge.pdf
Chapter 4 Creating a Plan
Chapter 4 Build It.pdf
Chapter 4 Define Key Terms.pdf
Chapter 4 Listen and Speak.pdf
Chapter 4 Read and Write.pdf
Chapter 4 Test Your Knowledge.pdf
Unit 2 Marketing Research & Strategy
Chapter 5 Marketing Information Management
Chapter 5 Build It.pdf
Chapter 5 Define Key Terms.pdf
Chapter 5 Listen and Speak.pdf
Chapter 5 Read and Write.pdf
Chapter 5 Test Your Knowledge.pdf
Chapter 6 Target Market
Chapter 6 Build It.pdf
Chapter 6 Define Key Terms.pdf
Chapter 6 Listen and Speak.pdf
Chapter 6 Read and Write.pdf
Chapter 6 Test Your Knowledge.pdf
Chapter 7 Content Marketing
Chapter 7 Build It.pdf
Chapter 7 Define Key Terms.pdf
Chapter 7 Listen and Speak.pdf
Chapter 7 Read and Write.pdf
Chapter 7 Test Your Knowledge.pdf
Chapter 8 Mobile Marketing
Chapter 8 Build It.pdf
Chapter 8 Define Key Terms.pdf
Chapter 8 Listen and Speak.pdf
Chapter 8 Read and Write.pdf
Chapter 8 Test Your Knowledge.pdf
Unit 3 Digital Marketing Tools
Chapter 9 Social Networking
Chapter 9 Create and Design.pdf
Chapter 9 Define Key Terms.pdf
Chapter 9 Listen and Speak.pdf
Chapter 9 Read and Write.pdf
Chapter 9 Test Your Knowledge.pdf
Chapter 10 Social Publishing
Chapter 10 Create and Design.pdf
Chapter 10 Define Key Terms.pdf
Chapter 10 Listen and Speak.pdf
Chapter 10 Read and Write.pdf
Chapter 10 Test Your Knowledge.pdf
Chapter 11 Social Entertainment
Chapter 11 Create and Design.pdf
Chapter 11 Define Key Terms.pdf
Chapter 11 Listen and Speak.pdf
Chapter 11 Read and Write.pdf
Chapter 11 Test Your Knowledge.pdf
Chapter 12 Social Commerce
Chapter 12 Build It.pdf
Chapter 12 Define Key Terms.pdf
Chapter 12 Listen and Speak.pdf
Chapter 12 Read and Write.pdf
Chapter 12 Test Your Knowledge.pdf
Unit 4 Social Media Management
Chapter 13 Interpersonal Skills
Chapter 13 Create and Design.pdf
Chapter 13 Define Key Terms.pdf
Chapter 13 Listen and Speak.pdf
Chapter 13 Read and Write.pdf
Chapter 13 Test Your Knowledge.pdf
Chapter 14 Engagement
Chapter 14 Create and Design.pdf
Chapter 14 Define Key Terms.pdf
Chapter 14 Listen and Speak.pdf
Chapter 14 Read and Write.pdf
Chapter 14 Test Your Knowledge.pdf
Chapter 15 Monitoring Analytics
Chapter 15 Build It.pdf
Chapter 15 Define Key Terms.pdf
Chapter 15 Listen and Speak.pdf
Chapter 15 Read and Write.pdf
Chapter 15 Test Your Knowledge.pdf
Chapter 16 Evaluating Risks
Chapter 16 Build It.pdf
Chapter 16 Define Key Terms.pdf
Chapter 16 Listen and Speak.pdf
Chapter 16 Read and Write.pdf
Chapter 16 Test Your Knowledge.pdf
Unit 5 Planning for the Future
Chapter 17 Emerging Social Media
Chapter 17 Create and Design.pdf
Chapter 17 Define Key Terms.pdf
Chapter 17 Listen and Speak.pdf
Chapter 17 Read and Write.pdf
Chapter 17 Test Your Knowledge.pdf
Chapter 18 Social Media Careers
Chapter 18 Build It.pdf
Chapter 18 Define Key Terms.pdf
Chapter 18 Listen and Speak.pdf
Chapter 18 Read and Write.pdf
Chapter 18 Test Your Knowledge.pdf